Ayinde O. Chase – AHN News Editor
New York, NY, United States (AHN) – Howard Stern announced on Thursday he renewed his contract with Sirius XM radio. News of the new five year agreement was broadcast on his satellite radio show.
“On my first day in satellite radio Sirius had approximately 600,000 subscribers. Today, the two companies have 20 million; and, in my view, we have just scratched the surface of how many people will get on board,” said Howard Stern. “I am especially excited that my show will now be heard through Sirius XM on mobile devices. Access to my show on mobile devices will open up additional opportunities for my fans to hear me wherever they are.”
Sirius merged with its competitor XM satellite radio in 2008 to form Sirius XM.
Speculation had been growing for months on what Stern would do. Some theories had him renewing his contract; others had him going to Internet, traditional broadcast radio, or premium cable TV. The shock jock who famously battled with censors over his often raunchy show when he was on terrestrial radio had been in fierce negotiations for months at close of his original five year, 500 million contract drew to a close.
“Howard is a great talent and we are thrilled that he will continue to provoke, engage and entertain on SIRIUS XM. Our agreement is good news on all fronts – it is good for SIRIUS XM subscribers and good for SIRIUS XM stockholders. Howard forever changed radio and was instrumental in putting SIRIUS on the map when he first launched on satellite radio. He is one of the few ‘one-name’ entertainers in the country and our 20 million subscribers are lucky to have him,” said Mel Karmazin, Chief Executive Officer, Sirius XM.
Some notable reactions on Twitter include actors John Stamos and Brent Spiner.
Stamos told his followers, “not many people can say they are the absolute best at what they do!! congrats to howard stern on his new deal with sirius.”
Famed actor of an interplanetary space series Spiner told his followers, “Wish I had stock in Sirius radio today. Up on news of Howard Stern’s new contract. Tis the season to be jolly, falalalalalala!”
Stern, the self-proclaimed “King of all media: is credited with revolutionizing the talk radio format. Known for his large and extremely loyal fan base and for his unequalled ability to migrate fans to other media, but the figures Stern attributes are being called inflated.
Much of the 20 million subscribers Sirius XM has now is linked to the “growth came from the [2008] merger between Sirius and XM,” says Joe Flint in the Los Angeles Times.
At the height of Stern’s broadcast on terrestrial radio, his show was carried by 62 stations across the country and had 12 million listeners.
Howard’s new contract will run through December 31, 2015. His payout hasn’t been disclosed but under the terms of the new contract, Sirius XM will now have the right to transmit Howard’s exclusive programming to mobile devices.
In February, Sirius XM launched its BlackBerry app, however Stern and MLB.com were excluded for undisclosed reasons.
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