Loans » Real estate

Private Lending – How to Do Group Presentations to Raise Private Money

admin — Sun, 21 Mar 2010 07:45:34 +0000

I recently wrote an article about the the best ways to raise private money for real estate Investors where I laid out the top 4 ways to raise private money to grow and develop your real estate investing business. One of the top 4 ways we use and teach to our students is to use group presentations.

A private lending group presentation involves getting 5 to 20 people into a room and doing a presentation where you lay out the details and benefits of your private lending program. This may not be for everyone depending on your comfort level of talking in front of groups, but the advantages of group meetings are very powerful. When people start to ask questions and tell positive stories, a certain level of group think starts to take effect and can be very powerful on the attendees.

We teach our students to focus on the preplanning and marketing, presentation materials and post-meeting follow up as the key to conducting a successful meeting and getting people to invest in your business.

Preplanning and Marketing – We put preplanning and marketing together because they must be done together. Make sure you have a room reserved that can fit 20 or more people comfortably. It can be a hotel conference room but they tend to be expensive. Other options might include a local library, church or civic groups that allow people to use their meeting rooms. Once you have the meeting room arrangements finalized you can then create your marketing piece with the exact address and time of the meeting.

Now you need to get people to come your meeting. And not just anyone – you need potential investors with extra cash to invest. A couple ways to promote your meeting might include posting flyers in 55%2B communities with retires who might have extra cash to invest. You can also rent a list of local people with high incomes and bank CDs and mail them a letter or post card inviting them to the meeting. You can also place small ads in your local newspaper promoting an “information only” meeting about private lending and real estate investing. Better yet do all of these to help fill the room.

Presentation Materials – In order for the meeting to be successful you need to have a well prepared PowerPoint or presentation handout. It needs to be well organized and show your professionalism. This is no time to “wing it”. Your presentation needs to come off well done and organized where you lay your business plan and why it makes sense for them to consider investing with you. Again this should be “information only” and do not make specific offers to invest or discuss actual projects to invest in at this meeting. Actual offers are done in the follow up to the meeting.

Post Meeting Follow Up – As part of the meeting be sure to gather every ones contact information so you can contact them after the meeting. I recommend a letter 2 or 3 days later thanking them and asking them to contact you if they have further questions. Keep in mind that most will not invest, but if 1 or 2 do become investors from each meeting it is a highly successful meeting.

I invite you to learn more about Private Lending and get my new FREE 20-page ebook titled “Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!” by clicking here http://realestatewealthtoday.com/FREE-eBook.html

Mike Lautensack is a full-time real estate entrepreneur in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE Real Estate Wealth Newsletter go to Private Lending Presentation Kit.

Hard Money Lenders Are Your Solution to Quick Loans and Emergency Funding Sources

admin — Sun, 14 Mar 2010 07:30:47 +0000

photo credit: KOMUnews

What are hard money lenders?

Private investors whom lend their money out high rates that local banks won’t do.

Hard money loans are easier to get and funded very fast at lighting speed. It is referred to especially with real estate investors as asset based lending. The collateral on the loan becomes the real estate. They are far from conventional loans, since the underwriting guidelines that private money go by are far different from your local banks.

For those seeking emergency funding sources, or that have situations that are time sensitive and need to close quickly in days not weeks for their money, hard money is a solution period! Credit scores or bad credit is not a factor for most cases, although there are hard money lenders that do look at a borrowers credit history and are credit driven but for the most part they are not credit based lenders.

Based upon their own lending criteria, HMLs lend money on a short-term basis 6 months to 1 year to borrowers who use it for a variety of profitable purposes. These may include the following real estate loan types: bridge, refinance, development, acquisition, rehab, etc. Since Hard Money is more expensive than traditional sources (14%+ interest rate and 2-10 points+ in origination fees), borrowers usually have a financial gain from using hard money, so the high interest or points usually is offset by the financial gain.The loan cost is not an issue when they may make $150k and pay $30,000 to use their money, would you use it if you could make $150k and pay $30k to use it…

What Type Of Terms Can You Get With Hard Money Loans

These types of loans will vary from private lender to lender. Upfront application fee, due diligence fee and commitment fee may be charged and vary from lender to lender again. Generally they will fund a loan for 50% LTV on raw land and up to 50-70% LTV on the finished product, at an interest rate of 14%+ (depending what area of the country you are in at times ) and for a period of six months to three years. They will also charge between 2-10 points as an origination fee, to be paid out of proceeds. Can be interest only or amortized.

Some lenders will fund interest, origination fees, rehab money, etc.; others will not. Ultimately, when selecting a HML, borrowers will need to understand how these options fit best into their plans.

What Makes Private Money A Great Financing Source And Option?

Your local banks, credit unions fill a definite need for low cost money. Borrowers would love to use them for all of their needs and real estate deals. However, there is a market out there that traditional lenders cannot loan money on. That is where private money comes in and why they exist. They fulfill a need that local banks cannot fill due to government regulations, stricter underwriting guidelines, lower risk profiles, longer funding timeline, etc.

Top 10 Reasons To Consider When Deciding About Hard Money Loans

1. SUPER FAST SPEED

Can close in 5 – 14 days after they get all necessary documentation, banks can take up to 45-60 days.

2. DOCUMENTATION REQUIREMENTS ARE EXTREMELY LOW

Require documentation but not nearly as much as traditional lenders, fund based on the value of the property only and not the borrower credit standing.

3. BAD CREDIT NOT AN ISSUE

Bankruptcy, foreclosure and a FICO scores under 490-600 are no problem. Traditional lenders almost always require a great credit history.

4. VERY FLEXIBILE

Flexibility with loan structuring..awesome! Terms, interest reserve, draw schedules, cash out, financing carry, etc

5. GAP/BRIDGE FINANCING

HMLs are usually very experienced real estate lenders who understand that projects do not always follow the given plan. If a gap in funding exists and the loan and supporting documentation make sense, HMLs will typically fund. Whereas, IL’s guidelines are typically not flexible and they turn down gap loan requests if borrowers get off schedule.

6. FOREIGN NATIONALS LOANS NO PROBLEM

Foreign nationals can get a loan with a hard money lender but will be difficult to get a loan with a traditional lender who have problems lending to nonus citizens.

7. WILL LEND ON HIGHER RISKY DEALS

Churches, non-profit are not a problem with hard money lenders, but are with traditional lenders who are concerned if they have to foreclose on a church loan, and the bad publicity they will receive.

8. PERSONAL GUARANTEES NOT REQUIRED

Loans based on the value of the property so personal guarantees are not necessary. Local banks always require personal guarantees.

9. FLEXIBLE LOAN TO VALUES (LTV)

They are more flexible then traditonal lenders being that they will decide what Loan-to-Values (LTVs) they will accept based on their affinity for the project, cross collateralization, possible equity participation, etc. Traditional lenders will turn down loans asap if ltv’s are to high high.

10. SUBORDINATE LIENS

Hard money lenders will lend on a 1st, 2nd, 3rd or lower position, as long as, the value of the property is there. Local banks may do a 2nd, and hardly ever a 3rd. Typically, Traditional lenders always want to be in 1st position.

What Should You Expect With A Hard Money Loan

If you have a fantastic deal with a super LTV and can’t go to a local bank because of bad credit, or need for funding in two weeks or faster. Now that you know and are informed about what is hard money and and value of concept of it you can send the loan to a private lender. You will pay more money for the loan bottom line then your local banker, but will be easier and quicker to close your deal.

Each deal is on case by case basis, unique; terms vary and each structure of a deal can be different. Lender criteria adjust based on the specifics of each deal, so borrowers will need to be flexible.

Here some things to keep in mind when applying for a hard money loan:

* Title insurance is a must
* All delinquent taxes, judgments, etc. and other liens on the property will typically be taken out of the proceeds unless specifically excluded.
* Insurance, typically, will add the lender as co-insured
* Fund control is always set up on construction, development and any loans which have budgets * Borrower will pay all closing costs, fees, etc. out of proceeds
* Many lenders require the property be put into a single asset LLC, which the loan is made to
* Borrower should be prepared to assign rents
* Interest, in most cases, at least partly will be reserved or prepaid
* Some HMLs require an upfront application fee, due diligence fee and commitment fee. Make sure you understand these fees and how they will be used and if they are refundable
* Almost all lenders require borrowers to have money in the deal. Additional collateral may be required by cross collateralize other properties to keep the LTV acceptable.

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Private Lenders – How to Use List Brokers to Find Money For Real Estate Deals

admin — Sun, 07 Mar 2010 06:48:23 +0000

photo credit: badjonni

One of my newsletter members recently asked if using a list broker was a good source of marketing leads to attract private lenders and, if so, how is it done. The answer is yes but with several precautions.

Precautions

It is important to understand that I strongly recommend that marketing for private lenders is done on a local and low key way. I do not recommend any sort of website advertising or newspaper advertising because it can be viewed as a solicitation to an unsophisticated investor and attract calls from your state’s SEC. You do not want one of these calls!

The SEC and state authorities monitor Craig’s List and other similar bulletin boards for people doing unauthorized advertising for private lenders. When you advertise in this fashion, you can not restrict out of state people from reading your ad and as result certain authorities may deem this a solicitation across state lines. If this happens you may be required to register with the federal SEC.

List Brokers

So how do you market to potential private lenders using a list purchased from a list broker? You can start with a national list broker like InfoUSA or Melissa Data and purchase a list that is tightly defined to fit your needs. In fact, most large list brokers already have a predone list targeting high net worth investors. You may want to go with this type of list or customize to fit your needs.

I would start with people that have significant net worth over $500k and have IRA’s or CD’s investments. This fits the profile of typical private investors. You may also want to add retired people who have IRA’s over some fixed dollar amount. It is critical, however, that you only allow people with a primary residence in your Local County or state. Even once you receive your list, I would recommend you proof it once or twice to be sure you only have addresses in your county or state. I know it may be shock that someone may make a mistake, but it does happen and guess who will pay the price for the mistake. The SEC does not care that a clerical error was made.

Once you have a clean list, you can send each person a postcard or letter. Be sure that the message you use on the postcard or letter is more of an offer to provide more information or an invitation to a seminar as opposed to an offer to directly invest with you. You may even want to offer a free voice recorded message or website where they can go and get additional information about your company and investment information.

I invite you to learn more about Private Lenders and get my new FREE 20-page ebook titled “Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!” by clicking here http://realestatewealthtoday.com/FREE-eBook.html

Real Estate Investors – “7 Step Formula” to Secure Private Money

admin — Sun, 28 Feb 2010 06:39:37 +0000

photo credit: ericskiff

First – Determine how much money you need to acquire a certain property and be sure to include the purchase price, closing cost and complete renovation costs. If you do not know the renovation cost be sure to make your best estimate so you do not leave these out.

Second – Start to market for private lenders. Make a point to tell everyone you know and meet “that you investing in discounted real estate investments and are looking for investors.” Show your potential private lenders how to start investing passively in investment real estate. You can also use other marketing strategies such as sending out post cards to wealthy people or putting up flyers in 55+ communities.

Third – You will need to create a presentation kit to educate your potential private lenders to the power and security of investing in discounted real estate. Essentially, position them as “the Bank.” Deliver your presentation to your contacts within your sphere of influence and your warm market, such as business associates, friends, family, realtors, accountants and attorneys to name a few. Some of these people may know other contacts within their own networks interested in investing.

Fourth – You will find that many potential private lenders have CD’s or money market funds that are only yielding 3% to 5%. Your presentation has to show that you can offer your investors anywhere from 9% to 15% return on their money versus the small returns they are currently getting at the bank. If they stocks or bonds they may be even more willing to invest in something as safe as good solid local investment real estate versus losing 50% or more in their stock portfolios. You need to offer them more income with a secure investment.

Fifth – Once you have a potential lender or two that has expressed some interest you need to present your proposed deal. You will need to show them what it will cost to purchase and rehab the property and what it will be worth once compete. You may want to borrow all of the money to purchase the property. Or you may go to a bank and borrow 80% and then use your private lender to fund the remaining funds.

Sixth – Make sure your private lender sends the funds (i.e., certified check or wire transfer) to your closing attorney or title clerk. Never have the funds made out to you or your company. Create a promissory note for your private lender explaining the terms of the transaction and make sure they are in either first or second lien position on the property.

Seventh – Complete the purchase of the property and rehab and be sure to invite your private lender out a couple times to see the progress so they remain comfortable the investment and build a long term relationship.

I invite you to learn more about Private Money Lending and get FREE instant access to a 60 minute audio and 20-page eBook titled “Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!” by going to http://realestatewealthtoday.com/FREE-eBook.html

Private Lending – How to Finance Real Estate Through Private Mortgage Lenders

admin — Sat, 12 Dec 2009 12:58:39 +0000

photo credit: TheTruthAbout…

When considering financing through a private mortgage lender, you must first locate a private lender with an interest in your particular real estate venture. Private lenders are ordinary people who are willing and financially able to fund your real estate venture by means of their own assets. You can locate private lenders through networking with others in the business, asking for referrals, or making a public presentation to a group of potential private money lenders.

Assuming you have located the private mortgage lender, you will need to set up a meeting to negotiate the terms of the private mortgage loan. Keep in mind that the private lender you choose can secure funds for you through a commercial institution or through personal assets such as bonds, stocks, or cash. You will want to negotiate terms that will present a win-win situation for both you and the lender.

Financing your real estate deal through a private lender is not difficult however; it will involve some simple steps with documentation that will include a Promissory Note, Mortgage, Certificate of Insurance, and a Disclosure Statement. It is also a good idea to consider any federal or state security issues (SEC) which occasionally transpire through the private lending process.

The Promissory Note and the Mortgage document: The Promissory Note and the Mortgage document the terms you have agreed upon with the private lender. The Promissory Note explains in detail the terms in which the lender has agreed to fund your real estate venture as well as the terms you have agreed upon to borrow the money. The Mortgage outlines the terms of your performance as the borrower and generally is filed with your local county office by an attorney to insure that the filing process is done correctly.

Certificate of Insurance: The Certificate of Insurance is obtained from the insurance agency of your choice and should be provided to your private lender. The property insurance should include a title to your lender and a title to you as the borrower. It should also outline the exact terms of coverage with regard to property type and causes of loss such as flood, basic, broad, special, or earthquake.

Disclosure Statement: Use of a Disclosure Statement is always a good idea in a real estate transaction due to the fact that investing involves uncertainty and risks. The Disclosure Statement will outline the risks to your private lender, as well as your plans for use of the property and any possibilities for change during the course of the transaction. This statement acts as assurance that both you and the lender are aware of the possible risks involved before you enter into the real estate transaction.

Federal Regulations: You will want to check the federal regulations as well as those for your particular state with regard to what is termed as issuing a Security. In many cases, when you work with a private lender, it is considered issuing a Security under SEC guidelines. To avoid any problems, you may need to register with your state or federal SEC if you do not fall under certain exemptions.

I invite you to learn more about Private Money Lending and get my new FREE 20-page ebook titled “Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!” by clicking here http://realestatewealthtoday.com/FREE-eBook.html

So You Need Money For Real Estate Investments – Here is How to Use Private Lenders For Money!

admin — Sat, 05 Dec 2009 11:10:42 +0000

photo credit: Mike Licht, NotionsCapital.com

If you have tried to get a traditional mortgage, or even a hard money loan, to finance your real estate investments you know how hard it is to get loans in today’s post-credit bubble market. It is even harder to get “no money down” loans for your real estate investing business. If you are using traditional mortgage or hard money loans they can take two or three months to close. The problem you will quickly discover is that sellers are not willing to wait that long and get angry at having to continuously extend their contracts or wait for your loan approval.

Banks and mortgage lenders view mortgage loans to real estate investors as a higher risk than loans to home owners. They believe if the home owner is not living in the property and if trouble hits an investor will opt to pay their own home mortgage first and only pay for the investment loan if they can afford to make the payments. This puts the bank in a very poor position. As a result, most banks are looking for real estate investors to put up 30% to 50% down payment to protect their interest in time of trouble. VERY few investors have this kind of cash so it is very difficult or impossible to do deals with traditional mortgage or hard money loans.

Real estate investors still are not advised to use their own money to do their deals. Even if you have 30-50% saved for a down payment on your investment property, most real estate guru’s warn, NEVER spend your own money on real estate investments. Most beginners start their investment career saving up for a down payment, but the fact is, serious real estate investors do not use their own money to do real estate deals.

So how do you buy real estate investments if it is so hard to get a loan and you do not want me to use my money to apply to a down payment?

Buying real estate without using your own money IS possible, and it’s not difficult. With the right kind of deal, investment property can be purchased without a single penny of your own money.

Enter the world of Private Lenders… Private lenders are individuals with money to lend for investment purposes. They may or may not be wealthy, but they do have excess cash or assets available over and above what they need to live on. These individuals are willing to lend for a higher return than they can get with bank CD’s or money markets. There are no limits on the number of private lenders you can have or the number of real estate deals you can do using private money.

Beware of Reverse Mortgage Scams – Don’t Let a Scam Ruin Your Retirement

admin — Sat, 21 Nov 2009 06:31:18 +0000

photo credit: kevindooley

Reverse mortgages scams are on the rise. Reverse mortgages are becoming more popular with seniors who are looking to supplement their retirement income. With the popularity gaining, more and more people are trying to cash in on the lack of knowledge of seniors and rob them of their money. There are many cases of reverse mortgage scams or frauds. These scams can have a devastating effect on a person’s retirement since a house is typically your largest asset. These scams can cost you thousands of dollars in home equity. The biggest way to fight against this rise in reverse mortgage scams is to educate yourself about reverse mortgages.

You don’t have to pay for information.

You can get all the information you need about reverse mortgages free from HUD. Some companies are charging thousands of dollars for this information. Typically these companies add on the charge for this information as part of an estate planning program.

Don’t use a reverse mortgage to pay for other products.

If a company is trying to sell you a product and suggests that you use a reverse mortgage to finance it – RUN! Many companies selling annuities or other insurance products do this. These companies are getting paid on the reverse mortgage and the insurance products. The reverse mortgage scam is not that it’s a bad idea, it’s just used in the wrong way. When you add up the fees associated with both products, you are paying way too much.

Beware of high fees.

Some lenders will prey on seniors’ lack of knowledge and include high fees and unnecessary terms in the contract. There are some terms included that could cost thousands of dollars in equity with no benefit for the additional cost.

How can you protect yourself from reverse mortgage scams?

1. Take advantage of HUD counseling. Almost all reverse mortgage contracts will require counseling. Beware if you are told you don’t need it. HUD counselors will help you determine whether a reverse mortgage is a good option for you.

2. Shop around. Get several offers from different reverse mortgage lenders and compare for your best deal.

3. Make sure you understand your reverse mortgage contract thoroughly. You cannot afford to make a mistake – it could cost you your retirement. Your reverse mortgage counselor is there to help you.

Get In The Know now about reverse mortgage scams. Get information about buying and selling homes, different mortgage types and other real estate information at Real Estate – Get In The Know.

Raising Money With Private Lenders – 4 Mistakes Made by Real Estate Investors and How to Avoid Them!

admin — Sat, 14 Nov 2009 05:42:27 +0000

photo credit: epicharmus

f you are a real estate investor and need funds to finance your real estate deals, or are looking for money to cash out of deals, there is really only ONE option in today’s market conditions. That option is a private lending program where you allow private individuals who have extra money to invest in your real estate investing business.

But with the current popularity of private lending, we are seeing our coaching students and subscribers making a number of mistakes and thought we would highlight the top 4 mistakes and what to do to avoid them when borrowing money from private lenders.

Mistake #1 – Advertising on the Internet – We have seen many investors get into big trouble with the federal or state SEC regulators by advertising for private lenders through internet sites like Craig List and other bulletin boards. SEC regulators are patrolling these boards looking for advertising violations. You can not be sure that people outside your state may be looking at these ads and that would be the same as advertising across state lines and require a federal filing. We do not recommend any internet advertising for private lenders.

Mistake #2 – Using the wrong words in Advertising – We also strongly advise that in all your written or verbal advertising that you NEVER, NEVER, NEVER us the following terms: Guarantee or Guaranteed, Low Risk, Secured, Safe or Risk-free. All of these terms will attract the attention of the federal or state SEC organizations as potentially false or misleading advertising of securities for sale.

Mistake #3 – Not Using Proper Disclosure Language – I strongly recommend you use a disclosure statement in any advertising material, letters, documents, or other marketing materials as part of your private lender program such as;

“This is not a public offering. This is not an offer or invitation to sell or a solicitation of any offer to purchase any securities in the United States or any other jurisdiction. Any securities may only be offered or sold, directly or indirectly, in the state or states in which they have been registered or may be offered under an appropriate exemption.”

Mistake #4 – Advertising Across State Lines – Most small real estate investor do not want to go to the cost and trouble to file with the federal SEC. So it is very important you only advertise and deal with potential investors from within your state and do use advertising that may cross state lines. That is why we do not use newspapers or internet advertising

As with all businesses, it is very important that you avoid as many mistakes as possible and real estate investing is no different. But with private lending a mistake can have serious and expensive consequences so be careful and avoid these mistakes.

Private Mortgage Lender – What to Expect From a Private Lender

admin — Tue, 27 Oct 2009 04:05:12 +0000

photo credit: Medmoiselle T

A private mortgage lender is essential to the success of your real estate venture and your business relationship with the lender during the life of the real estate loan. For many real estate investors, working with the right lender means the difference between a sweet deal and a deal gone bad.

Many real estate investors opt to work with private mortgage lenders to escape the bureaucracy involved with the conventional lending process. The global real estate market is competitive and often the speed of the transaction is crucial to the success and outcome of a real estate deal.

Loan-to-Value: Private mortgage lenders are concerned with loan-to-value (LTV) ratios which is the calculated percentage of the requested mortgage to the total appraised value of the property. When working with a private mortgage lender, you will want to learn what their criteria are for lending when it comes to the loan-to-value ratio. This will vary according to the type of property you are seeking to finance.

For instance, a private mortgage lender will typically lend a lower percentage on raw land and a higher percentage on a multiple unit property that produces cash flow. If the property and the borrower meet the criteria of the private lender, they will be more likely to lend the maximum percentage. If the deal is considered less than ideal, the percentage of the loan will be significantly lower.

Private Lender Property Interest: It is important to find out the property interests of the private mortgage lender with regard to the type of property they would most likely be willing to fund. Typically, the private lender would be interested in a property that is easy to sell if the borrower lands in default. This would most likely be a property that produces cash flow as opposed to a non-income producing property such as raw land.

Property Income Potential: Another consideration of private mortgage lenders is how much emphasis they place on the income potential of the property being considered for financing. Some private lenders insist on a property that provides sound collateral because this adds a great deal of security to the loan. In other instances, private mortgage lenders will also consider cash flow from other existing properties as a substitute.

Exit Strategy: The repayment strategy of the borrower is of utmost importance to most private mortgage lenders. Private lenders will evaluate whether or not the plans for repayment by the borrower are feasible or questionable. For example, if the borrower plans to satisfy the debt by obtaining another mortgage, the private lender will need to consider the credit history of the borrower.

Decision Making Process: You can expect the private mortgage lender to use a similar decision making process to a conventional lending institution when considering you as a borrower and the property you are financing. The nice part is the private lender may fund a venture that the conventional lending institution would refuse and will provide creative methods when it comes to repayment terms.

Private Lending – How One-on-One Breakfast Meetings Can Help Fund Your Real Estate Deals

admin — Sat, 17 Oct 2009 00:36:18 +0000

photo credit: lumaxart

Recently I wrote an article about the 4 Ways to Raise Private Money for Real Estate Investors where I laid out the top 4 ways to raise Private Money to grow and develop your real estate investing business. One of the 4 ways we use and teach to our students is one-on-one breakfast meetings.

If you are not comfortable with group meetings – one-on-one breakfast meetings are a great alternative. I generally recommend a breakfast meeting in a quiet restaurant where you can have 30 to 45 minutes of time with your prospect. At these meetings you need to lay out your private lending program and benefits of investing with your company.

Pre-meeting – It is important that you have a good presentation kit or creditability kit before you go into a private lender meeting. This can be a PowerPoint presentation where you lay out your business plan, your background and why it makes sense to invest with your company. You also need to have some sort of creditability kit where you lay your past deals, testimonials, educational experience or certification and any other information that lays the ground work for why you are creditable and trustworthy. Do not go into this meeting with out some sort of information and just “wing it” as you go. This looks unprepared and will not leave a professional image.

Meeting – During the meeting you need to develop a rapport with the potential lender. Without rapport nobody will do business with you. It is very simple – people do business with people they like so take the time to develop rapport before going into your presentation. At the point where you have developed rapport start going through your presentation and allow questions as they will assist the private lenders understanding and allow the rapport process to continue to develop.

It is important that this meeting is about information not an actual hard sell. You need to educate the other person first about your program and the benefits of investing with your company. I would not make an actual offer at this meeting. Wait to a couple days after the meeting to discuss a specific deal or invest opportunity.

Post Meeting – I would recommend that 2 or 3 days after the meeting that you email, call or mail something to the person to see if they have any follow up questions and start to mention a possible investment opportunity. Even if they do not invest right away continue to send follow up information as you never know when the time is right so stay in touch.